The online casino industry has exploded rapidly over the course of the last a decade. While at the end of the the twentieth century there were only several few more online casinos available to bettors, during the last a decade their numbers have cultivated exponentially and after this bettors have either over a thousand online casinos.
Land-based casinos, especially in the usa, have always promoted themselves as fun-filled places where men, and later on also women, can gamble and rejoice and if they gamble enough their standart hotel rooms will be comped by the casino to encourage high rollers to come and guess at their establishment.
In Nevada, Nevada the casinos have realized, right after their establishment that if they want to attract the men to gamble they need to provide entertainment to women. Free drinks were told her i would the 918kiss ladies waiting for their husbands or lovers who have been at the tables playing.
When slot machines were introduced the game mainly came bored women who had nothing preferable to do in the casino. The casino owners have quickly identified an additional revenue stream and started heavily promoting the game to women.
During the late the twentieth century Nevada got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large promotions which turned Nevada to the convention capital of the US.
Vacation blossomed, but profits from playing have slowly started heading downward and places like Macau have started competing with Nevada as the city whoever profits most from playing.
The introduction of online casinos in the late 90’s have served as another blow to places such as Nevada, Atlantic City and Monte Carlo. Suddenly individuals were given the option of playing from the comfort of their own homes with a click of a button.
Employing those years no person had a personal computer and those who did had to surf the internet using dial-up connections which are slow and patchy. This turned out to be a problem and in retrospect we can see that these two factors caused a delay in the burst of online casinos.
Over the course of a few short years more and more people have gained access to computers, as mass production of personal computer have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.
At this point it became much easier for the average joe to own a computer and go online at a reasonable speed. Once this became possible online casinos could not be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their internet browsers without necessity to download any heavy software on to their computers.
The rapid growth in the gaming industry of software providers and playing brands has created a welcome competition between the companies and have forced online casino to take a different approach from land-based casinos to marketing and promotion.
Online casinos were not able to offer their customers free drinks and standart hotel rooms therefore they had to think of other means of promotion in order to attract bettors. This signaled the birth of online casino bonuses and merchandize promotions.